Marketing Hardwood: An Art and a Science

April 4, 2012

I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.

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Podcasts

Bonitz Flooring’s Harold Chapman (see “Profiles in Success: Bonitz Flooring Group” in our July issue) took the helm of the World Floor Covering Association on July 1, filling the role vacated by Jim Walters. Listen in to hear Harold’s thoughts on where the WFCA’s been, where it’s going and role it will play in the future of the floor covering industry.

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Don Bollinger shows how to get professional results when finishing a hardwood floor. Step-by-step instructions cover everything from rough sanding to the final coat.

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Marketing Hardwood: An Art and a Science

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