Carpet One Floor & Home introduces new products at winter convention
In a day focused on product and suppliers, Carpet One Floor & Home members were introduced to new products and merchandising that will enhance the already wide variety of product selection in their stores.
An addition to Tigressá SoftStyle collection, Tigressá Cherish is a new super-soft product offering available to CCA Global Partners’ flooring groups. While retaining the same core attributes of Tigressá SoftStyle – the softer, strong carpet – Cherish will utilize ultra fine fibers to increase the softness of the carpet. The Tigressá Cherish line will be officially launched with an introductory promotion in May.
Another addition to Carpet One Floor & Home’s soft surface product offering will be Innovia – CCA Global’s soft, luxurious new and exclusive Innotex fiber. Innovia Touch will be an extension of the Innovia line utilizing silk fibers. Innovia will be available in stores in spring 2012.
“Tigressa Cherish and Innovia are both taking advantage of the latest in fiber technology,” said Charlie Dilks, Chief Product Officer for CCA Global Partners. “We’ve worked hard to offer our members the most innovative products available.”
On the hard surface side, the Invincible LVT collection will be receiving refreshed styling. New styles and patterns are also being added to the Laminate for Life line. Carpet One Floor & Home members were also introduced to the Core Elements Modular display which completes the display system focused on commercial product. The Core Elements line now offers three displays to members: Hard Surface, Broadloom, and Modular.
“We are continuously updating our hard surface offering to ensure that we have the most up-to-date trends as well as the classics that customers are looking for,” said Jim Aaron, Vice President of Merchandising for Carpet One Floor & Home.
Carpet One Floor & Home members were introduced to the products up close on the convention hall floor where they had a chance to examine the products and new display systems.