Breaking Flooring News / TalkFloor News

Dream Weaver to unveil PureSoft Cashmere carpet at Surfaces

January 11, 2013

Dream Weaver Carpet, a division of Engineered Floors, LLC, will unveil its new PureSoft Cashmere carpet at the Surfaces trade show in Las Vegas, January 29-31, 2013. Engineered Floors, founded by Robert E. Shaw, acquired Dream Weaver Carpets in 2011, which markets products primarily to the builder and retail flooring dealers in the industry.

PureColor PureSoft Cashmere is the first Solution Dyed PET soft carpet product in the industry according to Melvin Silvers, President of Dream Weaver. “Carpets made with Puresoft Cashmere fiber achieve superior finish and tip definition by avoiding the mechanical abrasion of the piece dye process,” Slivers added. The carpet is produced with Engineered Floors’ own SoilShield treatment and has lifetime stain and fade resistance warranties.

“We took soft to a new level and made it a reality consumers will fall in love with,” said Gary Hollowell, VP of sales and marketing for Dream Weaver Carpet. “That’s why we call it PureSoft ‘cashmere,’ because it’s a description the carpet customer will immediately recognize and totally agree with.”

PureSoft Cashmere will be available in a range of designer colors, including Dream Weaver’s new Tonal Solids. The new line’s softness is the result of Engineered Floors’ new fiber extrusion process that gives the yarn a “pillowy soft” feel. “Tonal Solids deliver a depth of color and shading you find in nature. These color combinations can only be accomplished with solution dye technology. The results are quite elegant for any décor,” said Hollowell.

Engineered Floors invested in almost 1.5 million of square feet of new manufacturing state of the art facilities, from fiber extruders and yarn twisters to heat setters, which has allowed us to keep the entire carpet making process under one roof while making our own solution dyed polyester fiber that delivers superior performance and value to our customers, Slivers added.

The new PureSoft Cashmere carpet will be on display at the Dream Weaver Carpets booth #S7335 at Surfaces. To support the introduction of PureSoft Cashmere, Dream Weaver will be introducing a new display system at Surfaces.

Did you enjoy this article? Click here to subscribe to Floor Trends Magazine

You must login or register in order to post a comment.
Flooring News

John McDevitt, The State of the Economy - Part 3

John McDevitt, The State of the Economy - Part 3

John McDevitt, former 3M corporate economist now semi-retired outlines the state of the economy and its many parts, discussing the most recent jobs report, the number of people out of work, the number of people working part-time and wanting fulltime employment and what this means for consumer spending long and short term.


Facebook icontwitter iconyoutube iconlinkedin icon