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Beaulieu introduces solution dyed nylon “Indulgence” carpet at Surfaces

January 28, 2013

Beaulieu of America introduces a totally new carpet collection to its popular Bliss line called “Indulgence.” Described by Beaulieu as “the softest carpet with the ultimate in performance” Bliss Indulgence is constructed with the company’s patented 100% PermaSoft solution-dyed nylon fiber that is colorfast and stain resistant. Additional features include Beaulieu’s own Magic Fresh treatment that reduces household odors and an exclusively formulated Scotchgard Protector treatment by 3M. Currently, plans are for Indulgence to have 7 styles across 100 sku’s.
 
“Bliss Indulgence is elegant, incredibly soft and durable enough to spot-clean with a 50% solution of household bleach and water,” observed Ralph Boe, CEO of Beaulieu. “This is truly a carpet for the customer who wants to ‘indulge’ in an ultra-soft nylon fiber.”
 
 Beaulieu’s Wrinkle Guard Protection is being introduced as part of Bliss Indulgence. Wrinkle Guard is a new carpet backing that guarantees “lays flat stays flat” performance. The Bliss Serenity Guarantee is also being introduced as a “package of protection” with Bliss Indulgence that includes a Lifetime No-Exclusion Stain Removal Warranty, as well as a host of other category-leading warranties.
 
Also new with Bliss Indulgence is a space saving boutique-style merchandising display system that holds six dec boards with seven generously-sized product blankets that provide a much larger product sensory experience than typical dec boards.
 
“We’ve put the best thinking in the industry on the development of Bliss Indulgence,” said Gary Fisher, Executive VP of Marketing for Beaulieu. “From the fiber to the features to the display design, we believe this collection offers the dealer a real carpet-selling advantage.”
 

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