In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.
For those in the home professional industry, promoting one’s business with traditional advertising techniques no longer cuts it, particularly if you are looking for long-term success. But how do professionals get to the top of the Google search funnel without paying expensive SEO fees? How does one set their business apart in a trade that millions of others across the nation and around the world do as well?