Wouldn’t it be a dream if your website could be more than a yellow pages ad and instead become a magnet for attracting more of your ideal customers online? Like most retailers, you probably have a website out of necessity so your customers can find your location, hours and general information about your company story and the product lines you carry. For those who want more out of their website, follow these seven tips.
The first thing you need to do is define who your ideal customer is. Depending on your business, it could be a high-end interior design firm, a mom who loves to redecorate, a house flipper, a do-it yourselfer or a contractor. Most companies can have up to three types of ideal customers. For the purpose of starting out, pick your best customer—the one that is most profitable and your staff loves working with the most.