Mike Chmielecki, editor of Floor Covering Installer, discusses the CFI Convention & Expo, recently held in tandem with the Installation Summit. Chmielecki talks about the various elements of the event, including the educational seminars and the expo where suppliers exhibited their products and services. Also discussed is the mission of the association, its educational offerings, scholarships and certifications, as well as possible changes that might be taking place.
Mike Chmielecki, editor of Floor Covering Installer, talks more about the recently held Installation Summit 2017, the turnout, particularly the lack of turnout from retailers, and possible recommendations for a solution for the installation crisis, including hiring installers with a 401K plan, training, and a career path. Also discussed are the advantages to retailers of aggressively selling the concept of installations performed by certified installers and the possible solutions generated by the Floor Covering Leadership Council (FCLC) the planners of the Summit could take.
Mike Chmielecki, editor of Floor Covering Installer, reflects on the recently-held second Installation Summit, talking about the groups that were in attendance, the mission of the event — that is developing solutions to the shortage of qualified flooring installers facing retailers and contractors. Chmielecki discusses the nature of the problem and how many in the field have solved it for their businesses, how pay has played a major role in the problem, and his expectations of the results the summit will produce.
John Simonson, president of Webstream Dynamics, discusses a recently released study that indicates that, even though reviews appear to be a magic element of online shopping, consumers often react to them in an illogical way, purchasing products with the most reviews rather than ones with the most positive reviews. Simonson also discusses actions retailers can take when they receive a negative review.
John Simonson, president of Webstream Dynamics, discusses packaging of floor covering products and how many in the industry are inadequate to withstand shipping via common carriers. Simonson also talks about how several online players, such as BuildDirect, have overcome this problem and BuildDirect’s return policy. Simonson talks about how packaging will likely be addressed by manufacturers in the future.
John Simonson, president of Webstream Dynamics, discusses changes that have just taken place with Google’s Chrome browser requiring online forms to be secured with a SSL certificate. With online sales growing exponentially, Simonson also discusses factors that could create problems for online floor covering sales, including the bulk and weight of most floor covering packages and the lack of sufficiently-sturdy packaging.
Rick Oderio, president of Conklin Bros, discusses this three-store operation in Silicon Valley, Calif., and the unique set of challenges it presents to the store with people earning sizable salaries and working long hours. He talks about his approach to digital marketing and his plans going forward. Oderio also discusses competition in the area, his plans for future growth, and the challenges high real estate costs presents for expansion.