Social media continues to innovate the ways people communicate and receive information in the 21st century. This is not just true for keeping up on what your friends and family are doing, but can have a real impact on the way you run your business as well.
While most flooring retailers do not think about carrying or recommending window film as a protection to a customer’s new floor, the fact is, this simple—and profitable—product can save a dealer from callbacks because of a portion of the floor fading/changing colors and it can make consumers happy with their investments.
A lot has been happening at Beaulieu Commercial in the past few months and at the epicenter of the activity is Steve Hillis, the president. Steve has been there and done that in all of the best places in the commercial floor covering business and was just about ready to take himself out of circulation and, yes, retire.
Bill Mabeus, vice president of sales for Fishman Flooring Solutions, has been involved in evaluating and preparing thousands of slabs for flooring installations during his more than 30 years in the flooring industry. He recently shared with Floor Trends his unique perspectives on why the proper preparation of surfaces is so important to architects, designers, specifiers, building owners and end users.
Subfloor preparation is one of the most important parts of any installation. As the saying goes: “What’s on top of the floor is only as good as what’s beneath it.”
Industry legend Rose “Mrs. B” Blumkin founded Nebraska Furniture Mart (NFM) in the basement of her husband’s store in 1937, selling home furnishings at rock-bottom prices. Over the course of the next 60-plus years, the innovative businesswoman shattered conventions to build one of the largest dollar-volume independent retail businesses, selling everything for the home—from furniture to flooring to electronics—in giant retail spaces.
You’ve all heard the hype. Everyone’s on Facebook and Pinterest and Instagram. There’s tweeting going on everywhere, but not a bird in the sky. And something called Snapchat where messages disappear…but you might be able to advertise there?
You know it is time to develop new interests when you’re on vacation and spend your time visiting flooring showrooms after 55 years in the business. Knowing as much or more than anyone in the industry about showroom design and layout, and having designed dozens of showrooms across the nation that actually helped the sales process, I’ve found the average retail showroom has shown little or no improvement since my entrance into the industry.
At Priority Floors, we have a different overall approach to the flooring business. Generally a flooring company focuses on a single market segment such as multifamily replacement, retail, builder, commercial, etc. If a dealer services multiple market segments, rarely are they a dominant player in more than one segment.
Wouldn’t it be a dream if your website could be more than a yellow pages ad and instead become a magnet for attracting more of your ideal customers online? Like most retailers, you probably have a website out of necessity so your customers can find your location, hours and general information about your company story and the product lines you carry. For those who want more out of their website, follow these seven tips.
I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources. First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.
Modern Dobby, new from Mohawk Group’s Karastan brand, offers classic craftsmanship in visuals that reflect the handcrafted aesthetic of the maker movement.
Durkan, Mohawk Group’s hospitality brand, has added the Trisara collection to its lineup of carpet styles designed in collaboration with Virginia Langley.