The popularity of luxury vinyl tile (LVT) and plank (LVP) is showing no signs of slowing down. With its durability, ease of maintenance and cost-friendly appeal, luxury vinyl flooring continues to be a top choice for residential interiors.
While most flooring retailers do not think about carrying or recommending window film as a protection to a customer’s new floor, the fact is, this simple—and profitable—product can save a dealer from callbacks because of a portion of the floor fading/changing colors and it can make consumers happy with their investments.
We recently had the pleasure of speaking with Joni Rocco, one of the owners of Artistic Floors by Design, a Colorado-based company and recipient of the prestigious “Best Residential Hardwood Installation Award” in 2014 and the “Designer’s Choice Award” in 2012, both part of the Wood Floor of the Year competition sponsored by the National Wood Flooring Association (NWFA).
Nearly 15 years ago a number of industry players—manufacturers, distributors, retailers, contractors, software providers and others—got together and decided to start the process of bringing the industry’s technology into the 21st century.