Brand Awareness

Our Publication

Digital Editions

Website Advertising

Online Retargeting

OUR PUBLICATION

WHY FLOOR TRENDS?

Each issue of Floor Trends helps flooring retailers, contractors, and specifiers make better flooring decisions. We accomplish this by cultivating a thriving community of professionals who care passionately about flooring, from subfloor to surface and product ideation to implementation.

Our content explores flooring trends, technologies and best practices that enable decision makers to succeed in today’s hyper-competitive global economy. Our verified audience includes leading flooring retailers, contractors and members of the International Interior Design Association (IIDA), American Society of Interior Designers (ASID) and the American Institute of Architects (AIA).

EDITORIAL CALENDAR

AUDIENCE

20,000

Total Magazine Circulation⁺

Purchase Authority⁺

circulation compared with industry-leading publications

Circulation by Industry^{^}

14,605 Flooring Dealer/Contracting/Retailer

4,192 Architecture Firm/Interior Design Firm

1,203 Distributor/Wholesaler

PUBLICATION AD SIZES

DIGITAL EDITION SPONSORSHIPS

Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

Digital Edition traditional and contents views.

Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.

FULL SPONSORSHIP
(Limit one sponsor per month.)

PACKAGE INCLUDES:

Full Page Ad Across from front cover
Mention with logo in Digital Edition Reminder eBlast

PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Floor Trends aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Floor Trends’ website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes

Floor Trends article and topic page ad sizes

20,143

Average Website Users^{^}

AD TYPE	DESKTOP	TABLET	MOBILE
Super Leaderboard	970 x 90	728 x 90	320 x 50
Half Page	300 x 600	300 x 600	300 x 250
Wide Skyscraper	160 x 600	160 x 600	300 x 250
Medium Rectangle	300 x 250	300 x 250	300 x 250

HOME PAGE ONLY	DESKTOP	TABLET	MOBILE
Rectangle Ad	180 x 150	180 x 150	180 x 150
Adhesion Banner	950 x 90 (expands to 950 x 460)	728 x 90 (expands to 768 x 768)	320 x 50 (expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on floortrendsmag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad.

Actions taken by readers after viewing ads in Floor Trends

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting floortrendsmag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Floor Trends’ browsing customers into visitors to your website!

Purchase online display ads on floortrendsmag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

TalkFloor

The premier daily eNewsletter for the flooring industry, providing the information needed to thrive in today’s fast-paced environment. Delivered each weekday morning to flooring professionals and members of the A&D community, TalkFloor features the most current industry news and information that directly impacts businesses.

AD TYPE	SIZE	# AVAILABLE
1. LEADERBOARD	728 x 90	4
2. MEDIUM RECTANGLE	300 x 250	3
3. VIDEO	350 x 196	1

14,345

average eNews delivered^{^}

Create a smart social media strategy that communicates with prospective and current customers. Floor Trends offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

9,775

Twitter Followers^{^}

3,278

Facebook Likes^{^}

1,965

Linkedin Members^{^}

CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CONTINUING EDUCATION

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.