Brand Awareness
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Each issue of Floor Trends helps flooring retailers, contractors, and specifiers make better flooring decisions. We accomplish this by cultivating a thriving community of professionals who care passionately about flooring, from subfloor to surface and product ideation to implementation.
Our content explores flooring trends, technologies and best practices that enable decision makers to succeed in today’s hyper-competitive global economy. Our verified audience includes leading flooring retailers, contractors and members of the International Interior Design Association (IIDA), American Society of Interior Designers (ASID) and the American Institute of Architects (AIA).
Total Magazine Circulation^
| Job Function | Percentage |
| Corporate/Executive Management (Note 1) | 58.9% |
| General Management (Note 2) | 11.8% |
| Architecture/Design | 17.0% |
| Contracting/Installation/Technician/Maintenance | 4.3% |
| Sales & Marketing | 7.2% |
| Purchasing | 0.8% |
Note 1: Corporate/Executive Management includes owner, partner, president, vice president and C-level officer.
Note 2: General Management includes project manager, facility/building manager, energy manager, fabrication/manufacturing manager, physical plant manager, production manager, supervisor, foreman, team leader.
With a total qualified circulation of nearly 20,000, Floor Trends reaches more industry professionals than Floor Covering News (12,115), Floor Focus (15,445) or Floor Covering Weekly (18,501).
| Circulation Comparison | Floor Trends | Floor Covering News | Floor Focus | Floor Covering Weekly |
| Total Average Qualified Circulation | 19,989 | 12,115 | 15,445 | 18,501 |
| Direct Request Subscribers | 15,113 (75.5% of total circulation) | 5,018 (Just 41.5% of total circulation) | 9,747 (Just 62.9% of total circulation) | 12,923 (Just 63% of total circulation) |
+Floor Trends, BPA June 2020 Brand Report Average TQ 19,989,
Floor Covering News, BPA June 2019 Brand Report Average TQ 12,115,
Floor Focus, BPA June 2020 Brand Report Average TQ 15,445,
Floor Covering Weekly, AAM December 2019 Statement TQ 18,501 (15,686 Print + 2,815 Digital).
All information current as of 8/6/2020
13,619 Flooring Dealer/Contracting/Retailer
5,287 Architecture Firm/Interior Design Firm
1,094 Distributor/Wholesaler
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
- Mention with logo in Digital Edition Reminder eBlast
INTERSTITIAL SPONSORSHIP
(Limit one sponsor per issue.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the digital edition on both desktop and mobile.
HIGH IMPACT DISPLAY ADS
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. Floor Trends aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Floor Trends’ website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Website Users^
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
A topic sponsorship on floortrendsmag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting floortrendsmag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Floor Trends’ browsing customers into visitors to your website!
Purchase online display ads on floortrendsmag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
TalkFloor
The premier daily eNewsletter for the flooring industry, providing the information needed to thrive in today’s fast-paced environment. Delivered each weekday morning to flooring professionals and members of the A&D community, TalkFloor features the most current industry news and information that directly impacts businesses.
| AD TYPE | SIZE | # AVAILABLE |
| 1. LEADERBOARD | 728 x 90 | 4 |
| 2. MEDIUM RECTANGLE | 300 x 250 | 3 |
| 3. VIDEO | 350 x 196 | 1 |
average eNews delivered^
Create a smart social media strategy that communicates with prospective and current customers. Floor Trends offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
^December 2020 BPA Statement
*Floor Trends Reader Preference Profile Study, 2020
+Media Owner’s Data, Spring 2020
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
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