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eBOOKS
Sponsor a unique collection of Floor Trends’ articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on Floor Trends to marketing to Floor Trends’ community of flooring professionals and gathering leads for your business development efforts.
Sponsorship Packages:
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000–1,200 words) | 3–5 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast | ✔ | ✔ |
*Not required
** 3 sponsors minimum
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CUSTOM eNEWS
Co-branded with Floor Trends to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
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eBLASTS
Floor Trends eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Flooring professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Floor Trends, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Auction eBlast | Promote your company’s upcoming auction. | x | - |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | x |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. | - | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Sneak Peek eBlast | Sponsors an upcoming article. | x | x |
| Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | x |
| Sponsored eBook eBlast | Promote your eBook. | x | x |
| Video Booth Tour eBlast | Showcase videos from your tradeshow booth. | x | x |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper eBlast | Promote your relevant white paper or case study. | x | x |
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of flooring professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
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WEBINARS & ONLINE EVENTS
Webinars are a great way to showcase your knowledge and expertise on industry related topics — giving attendees the information they need all while you collect 250 leads.+ Webinar types include:
- Editorial: Content created and moderated by Floor Trends’ editorial team
- Sponsored: Content provided and presented by you, the sponsor
- CEU: Editorial or sponsored content with CE credits available
- Sponsored CEU: Content provided and presented by the sponsor, with CE credits available
Editorial Webinar Sponsorship
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Floor Trends’ Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
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CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
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ENHANCE YOUR CAMPAIGN WITH ADVANCED MARKETING SOLUTIONS
Take your marketing efforts to the next level by upgrading the products outlined above* with our Advanced Marketing Solutions. These capabilities allow you to target specific users and deploy precise creative and tailored messaging directed at your target market. Leverage our technology to directly impact your bottom line by providing you with engaged, sales qualified leads.
Account-Based Marketing
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!+
Advanced Targeting
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
CASE STUDY EXAMPLE:
Lead Nurturing
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
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SOURCES REFERENCED
+Media Owner’s Data, Spring 2020
MORE MARKETING SOLUTIONS
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