Kaye Whitener has joined the World Floor Covering Association (WFCA) as national manager, member relations and Ashley Welch has been promoted to membership coordinator.
Whitener joins WFCA from Metro Carpets based in Nashville, Tenn. In her previous role she oversaw the retail, builder and commercial divisions of the company. In her new position with WFCA, Whitener will oversee membership recruitment, engagement and retention in all categories. As part of these responsibilities, Whitener will help drive utilization of benefits offered by WFCA, CFI and fcB2B organizations with all member levels. Whitener will also be in charge of creating, implementing and supporting outreach strategies for WFCA affiliate and affinity partners. Whitener will report to Freida Staten, vice president of sales and marketing.