This month, we explore a demographic that all segments of the flooring industry are trying to figure out: millennials, people born after 1980. Now the largest part of the workforce, this next generation is gaining authority as up-and-coming leaders in our businesses and customers in our stores.
Although millennials are the digital generation, a survey by Forbes magazine shows that this tech-savvy group doesn’t want to completely abandon traditional ways of shopping. The survey said 68% of millennial shoppers want a seamless transition from a retailer’s online shopping experience to the brick-and-mortar store. As the economy improves and millennials grow their careers, bank accounts, and become homeowners, it will be interesting to watch how they spend their money and shop for major purchases.