In most election years, we try our best to compare presidential candidates on the issues. But as many have said, this has not been a normal election year. It has been a war of words, of strategic storytelling and a battle of perceptions.
In social psychology, the term “person perception” refers to the different processes that we use to form impressions of other people. It includes how we form these impressions and the different conclusions we make about other people based upon our impressions. Our social locations help to inform our world view, and our world view impacts how we view, respond, and react to every experience.