Mohawk’s new Airo carpet gives consumers a revolutionary alternative to traditional carpet and retailers an easy-to-install, easy-to-service product.
“Airo is not just an improvement to an existing product line; it represents an entirely new category of soft floorcovering,” said Seth Arnold, senior director of brand, soft surface. “There are a lot of advantages to Airo, but early responses from retailers indicate the greatest advantage of this product is its simplicity of installation. Retailers continually tell us their number one challenge when it comes to growing their business is related to labor. With Airo, we have reduced the install time by 25% and eliminated 100% of the complexity. This gives retailers remarkable flexibility with labor crews and has the potential to dramatically increase their productivity and grow their top line sales.”