Floorco Distribution Enters WPC Category Partnering With Johnson Hardwood
Floorco Distribution, a division of Floorco LLC, will partner with Johnson Hardwood to distribute premium, waterproof engineered vinyl flooring featured in the Waterfront collection.
“WPC is the fastest growing floor covering category,” said Ron Conley, president of Floorco Distribution. “As we continue to grow and gain market share in the Mid-Atlantic, securing an innovative WPC flooring product assortment was our next strategic move to strengthen our position. Partnering with Johnson Hardwood, a trusted brand name in the industry, to exclusively distribute their high-quality Waterfront WPC with waterproof core broadens our next-day delivery product offering.”