In an effort to enhance collaboration and communication across all channels and brands, Mohawk has announced it will unite its marketing efforts under one umbrella. This management realignment, which includes Mohawk, Karastan, Mohawk Group, Quick-Step, Columbia, Century, Pergo, IVC and Mohawk Home brands, will help to create new go-to-market strategies, increase product activation, develop innovative merchandising and achieve brand leadership, according to Karen Mendelsohn, Mohawk’s senior vice president of marketing.
“Mohawk’s success is rooted in innovation and differentiation, and our goal is to ensure each brand and each product category is differentiated from one another in market position, features, benefits and styling as well as the supporting marketing functions,” said Mendelsohn.