Laurie Baatz, the director of market development for HPS Schönox, is spearheading the company’s efforts to enhance support for the architecture and design community. The company is taking proactive steps to cover the continuum of product and technical support needed for the A&D sector through the project planning process all the way to professional floor installers and contractors.

“Our technical support for flooring professionals is extensive as is our presence in the field where subfloor challenges are directly addressed,” said Doug Young, executive vice president, HPS Schönox. “Laurie’s leadership and strong background in the A&D community are helping us to get involved earlier on projects and support the work of specifiers.”

After joining HPS Schönox in November of 2016, Baatz established priorities, developed support platforms, enhanced the understanding of the work done by architects and designers within Schönox, and increased awareness of Schönox across the A&D community. “Schönox has the subfloor products and comprehensive solution sets that will allow architects and designers to see their creativity for projects completely fulfilled,” said Baatz. “No one in the A&D sector wants the disappointment of planning and specifying a project only to see a subfloor failure or a flooring installation that did not meet expectations; we can prevent that at Schönox.”

Schönox is reaching out to architects and designers to assist their work in planning projects and choosing subfloor products that will successfully address the many subfloor challenges found in the field. A&D professionals are often involved at the beginning of projects becoming aware of subfloor conditions.

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