Oh, those clever executives at Facebook! They reeled us in and then changed the game.
We all (and by “all” I mean 1.86 billion monthly active users as of April 2017) joined Facebook to get updates from the people and brands we chose to ‘friend’ and follow. Then somehow over time, we began to see less and less of certain family, friends, and businesses in our feeds—even those we really wanted to get updates from. For those of us using Facebook for business, we saw engagement evaporate. In the course of a few years, we went from getting around 16% of our followers to like or comment down to just 2%…on a good day.