Officially launched last month, MyBeautifulFloor.com is an informational website designed to help consumers make sense of their many flooring options and guide them through the purchasing process. The site offers Buyer’s Guides for each major flooring category along with information about trends, new products, and lots of photos, including a Floor of the Day posted on site and across major social media channels.
“My goal is to help educate and inspire consumers, to share with them all the wonderful things we know about flooring and our industry and to show them how to create a beautiful floor for themselves. A floor that they’re proud of. A floor they want to show off to their neighbors. A beautiful floor they’ll love,” said Santiago Montero, publisher of MyBeautifulFloor.com.