I remember laughing out loud when I offered that answer several years ago, in response to a small business owner weighing his options for reaching customers. I laughed because it was hard to believe many people were already perceiving email to be an ‘old school’ way to communicate. At the time, Facebook was still in its blushing youth, Twitter was a curiosity, LinkedIn seemed ‘kinda’ useful, and Instagram and Snapchat were only twinkles in their developers’ eyes. Nonetheless, it was clear that the ways we communicate were rapidly evolving.