More than 50,000 architecture and design professionals hit the ground running at NeoCon 2017, eager to discover the floor covering solutions that will tick all their boxes: beauty, sustainability and performance.
“They want beauty and performance and they want to be sure it’s going to be good for corporate or education or wherever they are coming from,” said Emil Mellow, director of public relations, Karndean Designflooring. “We decided to do two things: show what’s new, why we are good for corporate, retail, etcetera—show case studies—and talk about the storyline about why our products fit into those categories and what problem we are solving for them. It starts with if it looks good and then goes on to performance.”