The worldwide proliferation of the selfie was inevitable from day one. Let’s face it: almost everyone has a cellphone, the great majority of them now being smartphones with cameras. A good example of this popularity was measured via a survey taken in Great Britain in 2015, which indicated 1.5 billion selfies were taken United Kingdom alone, with one in 10 people admitting to snapping one at least once a week. A more recent survey in the United States indicated that of today’s internet users almost 50% said their smartphone was the most important device for going online, compared to 37% who opted for their laptops.
In this age of selfies and social media, business are turning to selfie booths—a sort of next-generation photo kiosk—as the latest way to engage customers and build brand awareness. Global adhesives specialist Bostik did just that with its recent promotion, the Selfie Studio. The company has been on a branding mission since being purchased by Arkema in 2015.