Cali Bamboo has named industry veteran Doug Jackson as its new chief revenue officer (CRO). Leveraging Cali’s unique direct-to-consumer platform and authentic brand and augmenting the company’s deep leadership team, Jackson will lead the sales and marketing functions to drive accelerated growth.
“Doug brings the perfect combination of channel expertise and creative thinking to Cali Bamboo as we continue to harness the power of our unique direct-to-consumer platform,” said Jeff Goldberg, Cali Bamboo founder and CEO. “We are experiencing tremendous, disruptive success in multiple product categories through our differentiated go-to-market strategies and technologies; yet, we and Doug share a conviction that Cali has only scratched the surface of the opportunities ahead.”