Video is a big deal on social media these days. How do I know this? Primarily I’m aware because I use social media for business and in my personal life, and I see more and more video content in my feeds. However, I’m also aware because I stay apprised of such matters as owner of a digital marketing and public relations firm; it’s my job to keep watch for what’s on the horizon in social media.
I’m always spying the horizon because that’s one of the best ways to know how and where to focus content creation and promotional efforts on social networks. By paying attention to what capabilities those networks are currently enhancing, investing in, and touting, I and my clients can be at the front of the pack. Right now, video is by far “the big thing” on social networks—and it has been so for more than a year. Facebook, Instagram, Snapchat, and of course, YouTube are ever-expanding their capabilities to encourage people and businesses to post video content.