Metroflor announced its first consumer-focused sweepstakes, “Choose Your Cruise,” which aims to increase Metroflor’s social media presence and drive traffic to its network of aligned dealers via the dealer locator on the company’s website. The promotion, which will run from November through the end of 2017, is supported by the Metroflor “Cruise into Fall” point of purchase (POP) kit and will be promoted at aligned dealer retail outlets and on Metroflor’s various social media platforms.
Directed by retail sales associates, consumers can register online for a random drawing to win $5,000 in Princess Cruise Gift Cards, allowing the winner to choose the cruise of their choice. No purchase is necessary to register for the sweepstakes.