Havwoods International recently announced three senior C-Suite appointments to the company: Tony Lorenz, global chief marketing officer; Peter Jones, global COO; and Andrew Barnes, global CFO. The new board-level roles have been conceived to champion the global development of the brand, spearheading the company as it enters its next phase of international expansion. Bringing with them a wealth of expertise and knowledge from previous strategic, financial and brand consultancy roles, Lorenz, Jones and Barnes will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives of the UK-based wood flooring business.
Lorenz has 25 years agency and client-side experience in the creation, management and implementation of brands, working for organisations and a host of diverse clients, across Asia, Europe, Middle East and North America. In his new role, Lorenz aims to create and implement a global brand strategy with a unifying purpose and culture, transforming the business to become a global force in flooring design.