This is a test, and you’re being timed.
Social platforms are continuously upping the game on use of messaging apps and native communications tools. Sites such as Facebook and Houzz are taking measures to become the primary points of contact between you and your customers. And by “measures” I mean they are tracking and potentially ranking you on how quickly…or slowly…you’re responding to inquiries that come in through their sites. Additionally, we’re seeing the rise of “bots”—automated messengers in the ilk of online chat tools—for websites and mobile apps, making it even more simple for all us humans to avoid actually talking to each other.