The Belknap White Group (BWG) hosted its 17th Annual FlooringPlus Convention Oct. 22-23 at The Sagamore in Upstate New York. This year’s convention focused on BWG’s tradition of empowering its FlooringPlus Members. This two-day event featured keynote speaker Jay Rifenbary, whose presentation “No Excuse!” discussed incorporating core values, accountability, and bringing balance into one’s life and career.
Additional breakout sessions focused on marketing and the importance of consistent advertising, effective website marketing, promoting consumer financing options, and the importance of making customers feel appreciated. Other sessions included important technical issues such as moisture control. Attendees also learned about new products and services during the events’ two-day product showcase.