Objections are usually inevitable. Sales objections can be defined as statements or questions raised by the prospect which may indicate a reluctance to buy. Objections often happen throughout the selling process anywhere from the greeting to the closing. In fact, I’ve had customers walk into my store with an objection. Realize that objections are merely signs of uncertainty, and the customer needs more information for a reason to buy. Therefore, where there are no objections, there are often no sales.
Think of objections as buying signs, not rejection signs. They are, at worst, opportunity excuses for the buyer not to buy. So, do not fire back or retaliate; take advantage of the situation by realizing that you now have more exact knowledge on how to complete the sale. All we need is corrective action to deal with this new source of information. Learn to recognize customer concerns as a challenge, which when managed correctly, will benefit you and your prospect. Objections are simply the manner in which prospects communicate their buying willingness.