Lancaster, Pa. -- Armstrong Flooring announced key enhancements to its website with new and improved features for homeowners to help guide them through all stages of the buying journey.
“We’ve worked over the past year to create a more visual and inspirational online shopping experience, developing new content and tools to increase engagement with the homeowner,” said Ebeth Pitman, director of brand marketing for Armstrong. “We’re helping to drive consumers primed to purchase Armstrong Flooring products to aligned retailers. There is so much clutter in the marketplace and competition for mindshare that having a strong online experience, coupled with a trusted name like ours, helps people make decisions and feel confident that they have made the right purchase.”