Dal-tile Corp Brands Embrace Multi-Brand Strategy and Technology at TISE
Dallas, Texas -- Daltile, Marazzi and American Olean brands will be showcased together in one expansive booth at the International Surfaces Event (TISE), held January 29 to February 2 in Las Vegas, Nev., to demonstrate how in the marketplace, each of these brands fully functions as a distinct stand-alone product line while also successfully serving together as the the “ultimate offering” for retail customers.
“Daltile, Marazzi and American Olean are the most influential brands in the industry, and have been known and respected for years,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “We’re proud to have each of these brands in our portfolio, serving distinctive roles in the tile industry. We are able to showcase the breadth and depth of our product offerings through these three brands to satisfy any style and price point. Each brand claims its own unique personality and place in the market.”