The launch of Mohawk’s Omnify at Solutions 2017 signified a shift in the flooring manufacturer’s approach from an in-store focus to an omnichannel focus designed to connect the online, in-store and product experiences for consumers.
There has been a steep learning curve in the industry and the retail community in figuring out how to compete in the future of digital and physical retail, and the journey is far from over. While many retailers are first and foremost interested in driving traffic to their stores, Omnify is more than lead generation. The program builds content, delivers content and cultivates leads to get customers into independent flooring stores.