The Internet is coming. That particular call to arms is as bad as “the sky is falling.” While you definitely need a presence on the World Wide Web stage today, it is not the only way to get customers in the door. In fact, Invista’s Pami Bhullar, director of retail development, North America, points to the company’s private sales program as proof that tried and true methods can sometimes be the best way to make an honest buck these days.
“Especially in today’s social media clutter, when you get a private, signed invitation [by regular mail], it makes you feel very special,” Bhullar said. “When people see something on social media, they can’t always go back and find the deal online. The actual written invitation is better for referring back and has a longer shelf life.”