Norwalk, Conn. -- Metroflor announced promotions, role changes, and territory adjustments in its sales organization.

“We are implementing these changes to grow our business, provide our distributors with better service, and achieve a more concentrated focus on our traditional [Metroflor] and commercial [Aspecta] businesses,” said Russ Rogg, president and CEO.

Paul Eanes, in his new role as vice president of new business development, will discover new customers and channels of sale for Metroflor that could involve OEM customers as well as private label opportunities with new and existing customers.

“Paul was instrumental in the launch of Aspecta and its growth over the past four years,” Rogg said. “We are excited that he will now direct his unbridled enthusiasm towards new and alternative business opportunities for our company.”

With Eanes’ transition, Metroflor promoted two individuals to lead its sales efforts for Metroflor and Aspecta brands.

Keith Kannapel, formerly midwest district sales manager, has become director of sales for Metroflor. He will be responsible for directing all sales efforts for Metroflor luxury vinyl tile (LVT), Artistek LVT, Konecto, Engage, Engage Genesis and Engage Inception brands. Kannapel will lead the district sales manager team and work closely with distribution to garner additional market share through promotional activities, sales training, merchandising placement, aligned dealer engagement, and new product launches.

Alan Rowell, formerly southeast district sales manager, was appointed director of sales for Aspecta, Metroflor’s commercial product range. Rowell will lead the commercial sales manager team, working in concert with Aspecta distributors to focus on the right customers and ensure that salesforce.com and Reed Construction Data are used to their fullest capabilities.

Kevin Parker was promoted from his role as a technical specialist to the position of southeast district sales manager, where he will lead sales efforts with William M. Bird, Mastercraft Flooring Distributors and L. Bornstein.

For more information, visit metroflorusa.com.