LAS VEGAS—Anderson Tuftex debuted its combined brand at Surfaces, marking the first time Shaw has exhibited at the show in nearly 12 years (outside of USFloors, which it acquired in 2016). The two-story booth had the feeling of a home, encouraging visitors to explore products in a residential setting.
“We wanted the space to feel warm, inviting and comfortable and showcase all of our new introductions for 2018,” said Katie Ford, director of brand strategy, Anderson Tuftex.