Lancaster, Pa., -- Armstrong Flooring will feature its newest collections of trend-forward designs in hard-wearing, low-maintenance floors for retail environments, including the latest innovations in multilayer flooring and luxury vinyl tile, as well as natural hardwoods, at GlobalShop, held March 27-29 in Chicago, Ill. (booth #2216).
In the highly competitive world of retail, it is important to not only create an environment that is inviting and attractive, but also create an experience that will encourage customers to spend time and money in the store, excite them to share it with their friends, and come back again and again. Image remains a serious factor in the equation, and flooring plays a key role in setting the image and atmosphere of the store itself and in conveying a brand message.