Did you know that more than half of online shoppers start their searches on Amazon, not Google? That’s right! Most people begin…and often complete…their purchases directly on Amazon, circumventing Google entirely.
Why am I telling this to all of you who are likely focused on your retail businesses and getting customers into your showrooms? I’m telling you this because it’s time for all business people to face the jarring facts of the rapidly evolving marketplace we exist in.