Orange, Calif. — MS International (MSI) has rebranded to better reflect its market position and growth strategy. The company said the new branding draws from principles MSI was built on such as collaboration, adaptiveness, and innovation, while also representing MSI’s 40-plus-year history.
As part of the branding initiative, MSI adopted a new brand color (metallic copper) and gave its website a fresh look and new URL, intended to echo the company’s modern identity. The MSI logo was also redesigned to better communicate the MSI experience—with MSI in clean lettering underscored by the company’s brand essence “Making Dream Surfaces Attainable.”