“You only get one chance to make a first impression” is particularly true in the retail world where more brands aim to create Instagrammable moments for their customers. Fresh flooring solutions for retail environments can help to engage the consumer and communicate a company’s brand image.
“Nowadays, flooring is the maximum impact zone, as people are constantly looking down at their devices,” said Larry Browder, chief sales and marketing officer, Karndean. “Retailers can use this to their advantage by using flooring to guide customers to key displays or points throughout the store. It’s important that flooring in the entrance of a store be visually exciting to draw customers inside.”