So, when was the last time you updated or refreshed your showroom? I’m not talking about switching out one display with another. I’m talking about an update or full-on remodel. A year ago? Five years ago? Never? (Yikes!)
We all know how exhausting it can be to keep up with a showroom. It takes time, effort, energy and is expensive. But keep in mind, your showroom represents the cornerstone of your customers’ experience. So much of the customers’ take away about your products and services is based their experience when they are in your store. This experience can be a differentiator that sets you apart, certainly from online competitors, but also from your brick-and-mortar retail competitors.