We don’t call it a “homepage” for no reason. Your website is the digital home for your business. It’s the place you own online.
Your profiles on Facebook, Instagram, LinkedIn, Twitter, and on any online directory you’re a part of (even the ones you pay for), are just rented rooms. Mark Zuckerberg could pull the plug on Facebook tomorrow, and you wouldn’t get a vote. It’s his business—not yours. Same goes for any other platform out there, regardless of size, scope, and user base. As a business merely “renting a room” on somebody else’s site, you’re at their whim. Things change without notice. Costs to be found or, heck, even just seen by the people who opted to follow you are suddenly imposed without warning. That’s the reality when someone other than you owns the property.