When Flooring America, Flooring Canada members met in Montreal for the co-op’s annual digital marketing conference, Building Buzz, attendees were immersed in two days of deep-dive education developed to teach them new tactics to grow their business through lead conversions, social media engagement and marketing plans.
Members attended several breakout sessions and panel discussions throughout the conference that covered a multitude of topics from how to maximize their business for Pinterest and what not to do when creating local video content, to key trends in product design that put fashion in flooring and building a marketing and media plan that drives traffic.