Flooring America, Flooring Canada and Floor Trader members brought the buzz and excitement of digital marketing and social engagement to Montreal, Canada, where the co-op of more than 500 independent retailers met for its annual digital marketing conference, Building Buzz.
In this digitally-driven era, where digital marketing and reach are proving to be key ingredients to a successful business, no matter the industry, the co-op recognized the need to provide its members with direction and exposure to new opportunities available in the social and digital landscape.