Do you have more than one location for your business? If so, you’re keenly aware just how unique each store can be. From one zip code to the next, your customers and their product preferences can vary quite notably, even though your biz brand is consistent across the board. Each store has its own events, messaging, geographic focus, as well as its own team members and personality. Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. There’s really just no way around the fact that each of your locations requires very specific attention—and that includes your approaches to digital marketing.
Looking for best practices to dial up the digital for all your store locations? Here are the essentials strategies you need to do it right.