For centuries, both the rose and the camélia flower have been a symbol of longevity and purity, with the rose especially symbolic of love and passion. The inspiration for Durkan’s new Camélia Rose carpet collection is helping bring awareness to breast cancer while also raising funds for research, not just in October but year-round.

“I was honored to partner my new collection in the fight against breast cancer with Susan G. Komen. My family has had to deal with cancer and my father is a survivor. I can only imagine how difficult it is to go through and how strong one has to be to get through it,” said Virginia Langley, designer of the collection in collaboration with Durkan.

As a long-term partner of Susan G. Komen, Durkan is committed in the fight against breast cancer. Hospitality flooring specifiers can join Durkan in the fight when they Specify for a Cure. Camélia Rose PDI carpeting is included in Durkan’s Specify for a Cure corporate donation program, which gives $0.25 per square yard sold to Susan G. Komen when 500 square yards or more of any PDI (Precision Dye Injected) carpeting styles are ordered. Since 2001, Mohawk Industries programs like Specify for a Cure have collectively contributed more than $5.5 million to Susan G. Komen on behalf of customers and employees.

In addition to PDI, the Camélia Rose collection also features styles offered in Durkan’s innovative Definity technology, which redefines luxury performance with patterning and textures never before seen in the industry. Enhanced surface detailing provides more than twice the definition of any other high-end hospitality carpet.

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