Have you automated any aspects of your social media marketing? At first blush, it may seem counterintuitive to automate something intended to be social. However, automation of certain aspects of social media can actually free you and your team to spend more time meaningfully engaging on your social platforms.
The automation isn’t really about reduction of effort, here; it’s about more strategic use of time for better results. You’ve still got to create your content and define and refine tactics for getting the best mojo out of your social media. The automation simply allows you to be consistent, think ahead, and focus on the important stuff.