Mohawk’s Five Star In-Store Experience to Lead in Flooring Retail
Calhoun, Ga. -- Mohawk’s redesigned Five Star program, set to relaunch on January 1, 2019, will lead flooring retail into the future with an all new, best-in-class in-store experience. As a commitment to Floorscapes and ColorCenter retailers, the next evolution of the Aligned Dealer program will continue the branded stories and conversations in store that Mohawk is building online.
“The bottom line is – this branded storytelling is the ticket to a retailer’s success,” said Seth Arnold, vice president of residential marketing. “Five Star retailers will have the ability to accelerate a customer’s decision to buy by simplifying the shopping experience.”