Twenty years ago, creating traffic for a retail flooring store was done via newspapers, radio, television and Yellow Pages ads. Consumers educated themselves by visiting six or seven retail locations. Today, it’s a completely different ball game. Consumers don’t visit multiple stores to get acquainted with floor covering; they go online. Understanding and reacting to this new and different approach to building traffic is central to life expectancy today in the retail sector.
We had conversations with John Simonson, president of Webstream Dynamics and 5 Star Store Reviews, a number of times over the years, and we felt it important to invite Simonson back to gain guidance in the area of online advertising and data collection. The following are excerpts of a conversation we held with Simonson, however, you can listen to the interview in its entirety in our Podcast section.