In the world of digital marketing, we can’t rest on what’s now; we have to be prepared for what’s next. We have to be horizon-watchers to identify what’s ahead that will impact our businesses. Then, we need to take action accordingly.
I know, I know… You’re down in the weeds of day-to-day business, selling stuff, getting things done, and putting out today’s fires. That’s why I’m here for you! Consider me your digital marketing sentry stationed up on the watch tower—keeping an eye on the horizon. I’m here to alert you to three key things to be prepared for in order to succeed in the ever-evolving landscape of digital and social media marketing.